Emily in Paris

EMILY IN PARIS (L to R) CAMILLE RAZAT as CAMILLE and LILY COLLINS as EMILY in episode 105 of EMILY IN PARIS Cr. CAROLE BETHUEL/NETFLIX © 2020

Finally Emily in Paris is live on Netflix! This is a collaboration we worked on 1,5 years ago with great help also from our local partners  and agency with a very quick turn over so we are happy to see the final result.

Emily in Paris is an American comedy-drama TV series created by Darren Star The series is led by Lily Collins as the titular character, Emily, an American woman moving to Paris for a job opportunity. Emily is working on a marketing firm and Hästens is one of her most important clients.

On episode 5 season 1 Hästens beds will occur several times, one example is filmed on the picturesque Place Dalida at the intersection of rue Girardon and rue de rue de l’Abreuvoir in Montmartre, in this scene Emily sets up a photo shoot for her client, which is Hästens.

This TV series is trending worldwide and Architectural Digest highlighted Hästens in a recent piece titled, “Emily in Paris is Darren Star’s Love Letter to the City of Light”. The article gives a synopsis about Lily Collins’ new Netflix show, ‘Emily in Paris’, and calls out the Hästens bed appearance.

Also a lot of big magazines such as The Guardian, Insider, etc have written about the show.

https://www.architecturaldigest.com/story/emily-in-paris-is-darren-stars-love-letter-to-the-city-of-light

Hästens Grand Vividus Awarded Annual Crossover Design Furniture of Robb Report “BEST OF THE BEST”

Grand Vividus was awarded the Annual Crossover Design Furniture of Robb Report “BEST OF THE BEST”, representing the endorsement for Hästens’ centurial dedication to perfect sleep.

Founded in 1989, Robb Report “Best of the Best” is one of the most time-honored international media awards, reputed as the top-notch lifestyle Oscar. Each and every shortlisted artist, entrepreneur, product and brand standing out from hundreds of candidates has been made in-depth exploration for high-end life products and rigorously appraised by senior editors, authors and professionals of Robb Report. The award is specifically presented to credit those ingenious brands devoted to delivering new experience, surprises, great joy and quality of life to customers.

Robb Report, the organizer, commented, ” Hästens teamed up with architect designer Ferris Rafauli designed the first work of art for the bedroom — Grand Vividus, interpreting century-old classic inheritance with perfect craftsmanship and natural material.”

Entirely built by hand by Hästens nine most esteemed craftsmen, in the factory in Köping, Grand Vividus gives an impressive mass of 530 kilograms and takes 600 hours for placing layer upon layer of materials and building the exquisite details, drawing on Hästens’168 years of expertise with integration of Hästens craftsmanship inheritance and Ferris Rafauli’s unique style.

Hästens provides best beds in the world for the most exclusive hotels!

Hästens has collaborated with the best hotels around the world to ensure that guests wake fully rested and ready for new experiences. From the cool seasons in Trondheim in Norway, to the strong Mediterranean heat in Portugal and Italy; not forgetting New York’s metropolitan bustle.

In Trondheim, all Britannia’s 257 newly renovated rooms have been furnished with a Hästens bed. Many other hotels have done the same, with The Chedi in Andermatt – being named the best Holiday Hotel, indulges its guests with the best beds in the world.

Similarly, the Villa La Madonna in Italy and the new CBR Boutique in Portugal have supplied each room with a bed. Proving how Hästens beds are the very best is the Niekhu Mountain Villa, having recently won the UNESCO’s award for the world’s best hotel interior and where all 14 double rooms are furnished with a Hästens bed.

Handmade Roadshow in Spain.

The Handmade Roadshow made its way through Spain, taking the Hästens craftsmanship experience to Barcelona, Bilbao, Madrid and Marbella. Huge thank you to our Spanish partners and their families – Juan Carlos Quesada, Jon Otaolea, Mari Carmen del Cid, Vicente Navarro and Begoña. Judit, from our PR agency in Spain, got the attention of important media during the week. From Hästens Jose Castillo put all the pieces together and Peter Rinne demonstrated the art of crafting a Hästens bed.

Charity Evening & Art Auction in Stockholm.

The Chakravarty Cup invited to a VIP Evening at Hästens Store Stockholm. The horse was celebrated in different arts in order to collect money for royal charities. The fabulous horse sculpture “Manifesto” created by artist Caio Locke, was included in the items to be auctioned in benefit of “The Prince’s Trust” Foundation, founded by HRH The Prince Charles of Wales.